CROSS MEDIA — MARKETING MASTERS

The company execs attribute Cross Media’s success to a very aggressive sales strategy, driven by 15 salespeople in the Dallas/Fort Worth market alone, as well as the company’s ability to produce custom marketing applications for projects like lead generation. Recently, Hewlett-Packard hired Cross Media to design and develop a trade show lead generation and awareness program that included a custom roulette wheel, bingo cards, gift cards, promotional items, banners, posters and more.