CROSS MEDIA — MARKETING MASTERS

Moving Into New Areas

In January 2005, after spending 18 months building a technology infrastructure, Cross Media began offering marketing implementation (from research to advertising to lead tracking to direct mail) and graphic design services, as well as promotional products. The company’s projections proved to be just what the market needed and, in 2005, Cross Media experienced a 40 percent increase in revenues, growing from $10 million to $14 million.