CROSS MEDIA — MARKETING MASTERS

Tobias feels that its marketing services is the area that will continue to see the most growth, especially for lead generation, automated campaigns, collateral management, lead tracking and ROI analysis.

“Most companies take a mixed approach, balancing mass and direct communications strategies,” the CEO explains. “And while they may not be happy with the response rates for most direct marketing campaigns, there are a number of factors pushing them to adopt even more and broader direct marketing strategies than ever before.