Cross-Media in QuarkXPress and Adobe InDesign --McIlroy

Trying to figure out why the cross-media dream had not been realized I noted that what works best on the Web is very different from what works in print. We're slowly learning to appreciate what makes the Web unique as a communications medium.

It's difficult to create similar designs that work equally well both in print and on the Web, and it's equally difficult to write effectively for both media. I concluded that "we were wrong to think that the twain should meet."