Cross-Media in QuarkXPress and Adobe InDesign --McIlroy

Bundled with XPress is avenue.quark software that allows users to export their content in XML format, "thereby maximizing the value of their editorial assets and facilitating re-use in multiple media." (This software was initially sold as a $199 XTension.)

Late last fall Adobe offered a milestone update of its key software products by moving them into a unified, interoperable "suite." Products like InDesign, Adobe's print page layout product, and GoLive, its Web publishing software, are linked to Photoshop and Illustrator via the Creative Suite (CS) designation and software functionality. Along the way, Adobe substantially changed its tune on cross-media publishing.