Cross-Media in QuarkXPress and Adobe InDesign --McIlroy

I have to say that although I wish that Quark was right, I actually agree more fully with Adobe's approach. As I wrote last summer, "the dream of cross-media grew out of the print community's sense of betrayal by the Web. After all our years of building a publishing craft, and even going to great lengths to digitize and automate that craft, here was the Web upstart quickly usurping our hold on graphic communication. We authors, designers, printers and publishers knew how best to communicate, how to assemble words and images into the most effective formats to inform and persuade. Who were these computer geeks who thought they knew better?"