Cross-Media Services — Shops Sending Mixed Messages

Hirt is frequently asked by peers if an existing printing sales force is able to sell cross-media services? “Some can, but clearly not all of them. Those (who can’t) require the assistance of our category experts.”

Hirt’s advice is to evaluate a person’s skill sets and propensity for solutions selling on an individual basis. The same goes for evaluating the cross-media business opportunity for printing organizations as a whole.