Cross-Media Services — Shops Sending Mixed Messages

About three years ago, the Dallas-based company formerly known as Pro Printing became Cross Media. It turned the phrase into a company name as part of a strategic plan to position the business as a marketing resource for clients, reports Jeff Bradford, president.

At the time, creative and design services were its expanded offerings beyond traditional printing. The addition of color digital printing (a Kodak NexPress), variable data, pURLs and e-mail messaging actually came along a little later.