Cross-Media Services — Shops Sending Mixed Messages

“We do work for their clients in the promotional printing area,” Bradford explains. “We make client calls together and work together on the creative. We are in those meetings because of our marketing strategy role and to facilitate getting the work done.”

While Cross Media currently focuses on the direct marketing channel, its president does see future growth opportunities in broadening the company’s marketing strategy and creative role. He’s not, as of yet, looking to add a video production studio or other capabilities, however.