Cross-media Services: Tomorrow’s Tools Today

Utilizing Information

With an eye on putting info to better use, the variable data produced direct mail, which led to PURLs, temporary sites and microsites. The PURL would come in the form of a postcard, sending recipients to a landing page. As its staff of programmers grew, Mosaic found it easier to broaden its contribution to the electronic aspect of an integrated marketing solution. It opened the door to Web hosting and Web surveying, followed closely by Web-based storefronts for sophisticated Web-to-print vehicles. Mosaic also offers Cyprus, a Web-based digital asset management solution that provides clients 24/7 storage and access to a client's photo gallery, so to speak.