Cross-media Services: Tomorrow’s Tools Today

"Print will play just as important a role as the other elements of cross-media," he adds. "It's more controlled, more defined, and not as much guessing. Our customers know their demographics. They're targeting certain areas, looking for reactions. They're counting on us to print pieces that will cause those reactions. And they're counting on our Websites to record that information accurately, so clients can make intelligent marketing decisions on what they want to sell."