Cross-media Services: Tomorrow’s Tools Today

Spend Money to Make It

He notes that the investment cross-media services entails is somewhat significant, covering the cost of a digital press, programmers, an on-site color engineer, software...and even more software. It's an ongoing investment in people and technology; software upgrades are required about every six months. Zelepsky estimates that Mosaic's five-year outlay totals "in the millions."