Cross-media Services: Tomorrow’s Tools Today

This is where cross-media services come into play. Is it variable data digital printing, sprinkled with personalized URLs (PURLs), microsites, e-mail campaigns or video? Sure. It's integrated marketing solutions. And now it's falling into your lap, whether you like it or not.

Decide How Far to Leap

But ask yourself: Do you want to take variable data printing to the next level? And do you want to continue operating in this space? Well, then you really don't have any choice, because your customers are getting into the habit of seeking out solutions in an aggressive manner. What you need to do is take a look at what degree print players in your particular geographic/market segment are offering cross-media services, and decide to what degree you would like to become involved.