Cross-media Services: Tomorrow’s Tools Today

This isn't some thinly veiled attempt to make you reach for the corporate check book. Think about your magazine/publication printing buddies who picked up the trade papers and learned that heavyweight publishers Condé Nast, Hearst, Meredith, News Corp. and Time Inc. teamed up to develop open standards for a new digital storefront and related technology that will allow consumers to access media content on portable digital devices. The long-term consequences of such a move may be extremely tangible in the consumer publication space, perhaps even game-changing.