Cross-Media Services — Getting Results that Count

CROSS-MEDIA is one of those adjectives to which so many printers can lay claim—like green or high-quality printing, value-added services and quick turnaround—they can lose meaning as a point of differentiation. The lack of an established definition means every company can decide for itself what capabilities and service offerings are required to be a cross-media services provider.
There are two components to this work—the marketing expertise to develop a campaign and the production capabilities required to execute it. The services that companies most commonly offer beyond variable data printing include the combination of personalized URLs (PURLs) and landing pages, along with e-mail and SMS/mobile messaging.