Cross-Media Services — Getting Results that Count

“You need to be there at the beginning stages and help to develop the project,” Parr says. “It’s very hard to define success for a campaign if you don’t figure out up front what results are going to be important to that client.”

Don’t Sell, Talk Strategy

Like Ward, Parr also does seminars and public speaking engagements to promote the awareness of cross-media. He normally is also the lead person who will go out with a salesperson to help close a program sale.