Cross-Media Services — Getting Results that Count

It’s not mandatory for a service provider to be in a position to offer a given capability in order to capitalize on it for marketing purposes, suggested Rob Seaver, vice president of strategic marketing at Phoenix-based R and R Images, in his presentation at the recent Dscoop 4 HP Indigo users conference. Seaver cited the example of Quick Response (QR) codes and Microsoft Tag technology that can be used to link any printed product to the Web. (Goss International also has rolled out a similar concept that it calls GossRSVP codes.)