Cross-Media Services — Getting Results that Count

These special codes can be printed onto a variety of products—magazines, catalogs, signage, packaging, shelf talkers, etc.—and, when read by a compatible cell phone, take the person to a specific Website that may offer more information, a special promotion and/or the ability to place an order. Along with a camera-equipped, Web-enabled phone, the technology requires special software that is yet to be widely adopted in the United States even though it is popular in Europe, Seaver concedes.