Cross-Media Services — Getting Results that Count

He says that’s no reason to not produce a newsletter story or promotion that asks, “Is your printer doing this?” and explain the technology. “Educating your customer about a new technology shows you have expertise in this arena and are ahead of the curve,” Seaver asserts.

Cross-media has become a popular topic for sessions at many industry conferences, including last fall’s Converge Conference presented by Printing Industries of America. Several speakers offered insights that are worth sharing.