Cross-Media Services — Getting Results that Count

Nu Graphics Etc. in Woburn, MA, defines cross-media more broadly by focusing on what it delivers to clients, notes Jonathan Ward, vice president of Marketing Systems. It established a division that “helps clients enhance demand generation activities or automate daily tasks, such as response management and literature ordering,” he explains. “Plus, we provide clients with the ability to run analytics and metrics in support of key performance indicators (KPIs).”