Cross-Media Services — Getting Results that Count

Having the right tools and capabilities is only part of the equation. Ward says the biggest challenge the company has faced is changing how it is perceived in the market from being a printing order-taker to a marketing services solutions provider.

“You have to be the brand you are trying to project,” he asserts. “We hired a person with a strong marketing and consulting background, and deep experience in selling marketing programs and cross-media solutions, to support our sales team of proven solutions sellers. We also execute a monthly e-mail program, do public relations, and have had great success by offering to speak at marketing and printing industry events.”