CTP--New Tools, Old Theories

Digital proofing may be the only way to proof pages that are used with your computer-to-plate or direct-to-press equipment. Based on utilization theory, you might consider selling it. However, selling it would make it impossible to sell the added value of your digital printing service.

On the other hand, you may be considering the purchase of preflighting software. Performing research, you discover preflight is only performed eight hours a day, which, in a three-shift operation, results in a 30-percent utilization rate. Based on utilization theories, you may conclude that preflight software is not warranted.