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For instance, Crawford asks, how will the printer have to alter the plate making process to accommodate the new technology? Will other process variabilities be introduced? What is the run-length capability of the plate? What are the pressroom chemistry characteristics?
"Printers, like most people, are resistant to change. Consequently, the most successful processless product will be one that most resembles current workflow habits—and will therefore be adopted at the highest rate," Crawford suggests.
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