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Repurposing Practice
Facing an untamed, filmless technology, which will inevitably throw some wild-pitch glitches, the rookie CTP printer must practice to gain maximum control over its digital workflow process.
Repurposing is part of the practice.
"CTP is an important piece of the workflow equation, but it's only one piece," contends Lee Webster, prepress production manager within R.R. Donnelley's Commercial Print Sector. "Photography, page geometry, images, text, SKU numbers, price, permissions, photographers, copyrights—you have to be able to bring all these pieces together. Repurposing is the key."
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- Companies:
- Lehigh Press
- Quark Inc.
- Places:
- Houston
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