CTP Troubleshooting--Covering All Bases

But there's a lot more to repurposing than just content management, says David Donovan, systems engineer at Print Direct in Houston.

"Repurposing gives you better control over the manufacturing process; it gives you more flexibility in output, while maintaining consistency in input," he explains. "In the digital environment, we have the flexibility to control the input, which allows us to output in many formats."