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The Push for Blue
Dave Bartrum, CTP marketing manager, Kodak Polychrome Graphics: The plate has a lot to do with whether or not a platesetter will be effective—plates must still meet the printer's requirements. I think that blue laser technology is positioning itself well for our industry—initially promising cheaper platesetters for use with the most sensitive, high-speed plates on the market right now. Some talk, on the impact of this blue laser platesetter push, might be premature this minute. Speaking purely from a plate media marketing perspective, I haven't really seen anything. If you've got something there, show it to me. I think the market, or potential market, is all conceptual right now. All the players have not been assembled.
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