Cultivating Great Websites —Dana

THE FIRST thing your prospects do when they hear your company name is Google it. Let's hope that your URL is at the top of that search. They'll click on that link...and their assessment of you as a potential print provider begins. Are you prepared? Is your site optimized for your ideal customer?

Despite the growth of social media, your Website remains an important marketing tool. It's your online storefront. It will either invite people in or make them look elsewhere. With about 30,000 commercial printing firms in the U.S., prospects know they'll find what they're looking for online. If you're not there, or if your site doesn't grab them, they'll move on.