Cultivating Great Websites —Dana

Your site must be error-free. It must be checked and rechecked for typos, bad grammar, bad links and factual bloopers. Have an outsider or two read through your Website, page by page, and give you objective feedback. Print buyers tend to be fastidious proofreaders. Consider yourself forewarned.

Make sure your content is also fat-free. This means it should be clean and lean: no jargon and no bloated sales hype. Remember, people scan sites more than they read them. Short sentences and short paragraphs get to the point quicker.