Cultivating Great Websites —Dana

Don't Appear Stale

A news section is a powerful feature on a printer's site—but only if it's current. There's something forlorn about seeing a news release that's three or four years old. It sends out an immediate "we're not doing anything newsworthy" message. (By the way, the same goes for your customer newsletter. If you can't maintain it on a regular basis, don't even start. Sites with newsletters that haven't been produced in years send a really bad signal.)