Cultivating Great Websites —Dana

Your Website needs a personality. Every company has one, so why not let yours shine through on your site? Be intriguing, interesting, or quirky in some way that makes visitors linger. I like sites that don't take themselves too seriously. Be different. Maybe your pages are woven with threads of humor, or your firm's mascot is a four-legged Fido who shows up on the employee page, complete with an e-mail address. Now that's memorable.