Cultivating Great Websites —Dana

As someone who's studied printing Websites for more than a decade from the perspective of your clients, I've seen the good, the bad and the incredibly ugly.

Based on my observations of hundreds of these sites, I have some suggestions for ensuring your own site is a class act. There's a mental checklist that I follow when I visit a printer's site. It has more to do with the information than the look. Sizzle on a Website is a lot easier to come by than steak. But your customers come for the steak.