Cultivating Great Websites —Dana

Think Like A Customer

Here's a sampling of questions that go through my mind as a potential customer of yours:

Is it 100 percent clear on the home page exactly what your business is all about? Are you a printer? A print broker? A print management firm? A marketing or media agency?

In the words of Robert De Niro, playing Travis Bickle in the movie Taxi Driver, "You talkin' to me?" Does your site speak to me and my problems?