CUNNINGHAM GRAPHICS INT'L -- A Digital Prospectus

Most of the printer's work falls somewhere in the middle, combining digital and offset components, according to Mays. Preprinted shells, covers and inserts are printed in color via offset, with variable data and short runs produced digitally on-demand.

"Our main objective, certainly for the past 12 months, has been integrating digital printing into our workflow," adds Ned Hood, chief technology officer. "We sometimes make the decision about which jobs will go digital at the very last minute, as the jobs are ready to be imposed. The way we direct the work depends on the schedule and load in the plant."