CUNNINGHAM GRAPHICS INT'L -- A Digital Prospectus

Mays believes any quality compromise buyers may perceive in digital printing is outnumbered by its advantages. "There is a tremendous amount of offset printing out there that could be produced digitally and be more cost-effective, while providing the flexibility for versioning and variable data capabilities. Even high-end print buyers are starting to understand that they can get better response rates by using variable data than just trying to get the absolutely best-looking printed product."