CUNNINGHAM GRAPHICS INT'L -- A Digital Prospectus

All-digital production also figures into the printer's client inventory management programs with just-in-time production, he says. In this case, initial press runs are run offset, but only in the exact quantity needed at that time. Instead of inventorying printed overruns, Cunningham archives an electronic version of the document and prints copies digitally to meet its clients' subsequent requirements. This approach reduces carrying costs and obsolescence, as well as allows for updating, Mays notes.