CUNNINGHAM GRAPHICS -- Public Service

By establishing the World Research Link, Cunningham Graphics was able to compete against larger, global printers. ISDN and T-1 lines tied Cunningham Graphics, Roda and Workable together. The three partners also standardized their service and equipment so all clients received the same treatment.

"We calibrated our software and our output devices, so that we were truly handling files the same way," Cunningham says. "Even the way we handled the customers—the way we answered the phone, the way we billed—was done the same way. We acted as one company."