Daily Digital Imaging Advances Business and Makes It Personal, With EFI Fiery-Driven Xerox iGen3 Digital Production Press

FOSTER CITY, CA—Feb. 12, 2007—EFI (Nasdaq: EFII), the world leader in digital color print servers, superwide format printers and inks, and print management solutions, today announced that Daily Digital Imaging, a San Francisco Bay Area-based marketing and print solutions provider, has achieved significant business growth with its Fiery digital print server-driven Xerox iGen3® 110 Digital Production Press, with integration to the EFI PrintSmith® Print MIS solution. The EFI solutions are a key part of Daily Digital Imaging’s business as the firm specializes in digital printing solutions, marketing and design services with an emphasis on personalization, print on demand and full color or black and white short run print jobs in a completely digital workflow. A Certified Green Business, Daily Digital Imaging’s list of more than 900 discerning customers includes Wells Fargo Bank, Weststaff, Inc., one of the largest staffing companies in the country, Toll Brothers, the nation’s leading builder of luxury homes, and Data 911, the leader in high quality mobile hardware and software systems for public safety.

“Moving to a digital workflow in partnership with EFI has meant new revenue stream opportunities, as well as increased automation, efficiency and cost savings for Daily Digital Imaging,” said Pello Walker, vice president, business development, Daily Digital Imaging. “I’m able to focus on what I enjoy most – showing my customers what’s possible with personalized, one to one marketing and how it can grow their business.”

More than 40 percent of the jobs Daily Digital Imaging produces employ variable data printing (VDP). Their customers report an increase in response rates consistent with industry projections of more than 40 percent1. These results lead to high levels of customer loyalty and repeat business for Daily Digital Imaging. The EFI Fiery color digital print server offers unparalleled color quality, open VDP workflow flexibility, and expert-level tools for graphic arts professionals. EFI collaborates with the leading VDP software vendors and supports such VDP languages as Fiery FreeForm, industry standard PPML, and a host of legacy proprietary languages, ensuring that the Fiery server readily integrates into Daily Digital Imaging’s existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP.

“Our Fiery-driven Xerox iGen3 press creates a true win-win situation,” Walker continued. “My customers win more business when they execute a one-to-one, personalized marketing campaign that Daily Digital Imaging has designed and deployed. Their success means that they’ll come back to Daily Digital Imaging. Return business and customer loyalty are what makes my business successful. We have been around since 1958 by being innovative and keeping our word.”

Standing out for Daily Digital Imaging are Fiery features that deliver increased productivity and brilliant color. Fiery Impose is a WYSIWYG (What You See Is What You Get) client/server-based imposition application that quickly imposes entire documents regardless of the complexity of the imposition template, and ColorWise is the EFI in-RIP color management system that includes automated functionality and expert controls for managing color, productivity and “hands-off” color document workflow. Walker said, “Fiery Impose greatly improves our efficiency, allowing us to complete more jobs in the business day and deliver ‘on-demand.’ And my customers are predominantly print and graphic arts professionals who absolutely know color. ColorWise enables me to deliver what they see as accurate, color perfection every time.”

As Daily Digital Imaging offers a range of deliverables, such as brochures, calendars, newsletters, flyers, invitations, presentation folders, carbonless forms and postcards, which may or may not include variable elements, the company also relies on EFI PrintSmith. PrintSmith manages Daily Digital Imaging’s entire business process, from estimating to invoicing. Walker said, “PrintSmith enables us to easily find information about jobs, both in progress and historic, so we deliver accurate estimates, which quickly leads to invoicing. We provide approximately 50 to 60 estimates on a daily basis with PrintSmith. With the Fiery-PrintSmith combination, we speedily produce brilliant digital output and accomplish real-time estimating, accounting and billing in one smooth workflow. We cut down on rework due to errors, and that efficiency helps us to be more profitable and keeps customers happy and satisfied.”

Via the EFI Fiery JDF Connector, the Fiery-driven Xerox iGen3 integrates with EFI Print MIS Solutions, including PrintSmith, and prepress solutions, providing a more accurate, more efficient production workflow – from capturing the designer’s original intent to real-time estimating, accounting and billing, to producing brilliant digital output. Further, EFI’s compliance with GRACoL, CGATS, ICC, JDF, PDF, PPML and other open standards, and EFI’s collaborations with leading native pre-press workflow providers, ensure that EFI solutions readily integrate into Daily Digital Imaging’s workflow and will grow with them.

Continually engaging with customers is an EFI business tenet. “Partnering with Daily Digital Imaging and exchanging information helps us better understand our customers’ evolving challenges and needs in order to deliver the innovative solutions that enable them to thrive in a dynamic market,” said Mehran Farimani, senior vice president and general manager, Fiery products, EFI. “We’re very proud of the terrific impact EFI solutions have had on Daily Digital Imaging’s success as they’ve changed their business model to deploy a completely digital workflow as well as emphasize personalized marketing campaigns for their customers.”

The full case study regarding Daily Digital Printing’s success with EFI solutions, and additional EFI customer case studies are available at: http://www.efi.com/news/case-studies-whitepapers.asp

EFI will have a major presence at the PODi (Print On Demand Initiative) Applications Forum, held Feb.12-14, 2007 in Anaheim, Calif., where the company will launch the Fiery® FreeForm Kit, a new tool to help customers implement personalized, one-to-one marketing campaigns.

Availability

The Fiery server designed for the Xerox iGen3 and other EFI solutions designed for Xerox systems are sold through the Xerox direct sales force, resellers, agents and concessionaires. PrintSmith is available directly from EFI at www.efi.com and 800-875-7117.

More information regarding Daily Digital Imaging is available at www.dailydigitalimaging.com and 925-935-3621

About EFI
EFI (www.efi.com) is the world leader in color digital print servers, superwide format printers and inks, and commercial and enterprise print management solutions. EFI’s award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company’s robust product portfolio includes Fiery® digital color print servers; VUTEk superwide digital inkjet printers, UV and solvent inks; industrial inkjet printing systems, print production workflow and management information software; and corporate printing solutions. EFI maintains 23 offices worldwide.