DAM--Getting Organized

Digital asset management (DAM) solutions are plentiful, ranging wildly in everything from robustness to flexibility to price. But which offering is right for you? That may be the million-dollar question.

BY MARIE RANOIA ALONSO

The search is on. There are at least 75 DAM technology providers (not a slight on these fine technologists, just a widely tossed about, clever acronym for digital asset management) that are more than happy to visit you, send you materials, access your digital archiving weaknesses, advise you on ways to retool the content management at your operation and probably wash your car if you ask them nice enough.