DAM--Getting Organized

Dave Alsbury, WAM!BASE
"Definitions of digital asset management range from the simple cataloging of images stored on a local server, to an enterprise-wide implementation designed to maximize ROI per image through effective reuse and repurposing of each asset. Another simple, yet elegant, definition comes from GISTICS, the San Rafael, CA-based DAM consulting firm: 'The systematic organization of digital media files, enabling an authorized individual to quickly find, retrieve (and or route) an item to an authorized or designated person, or into an automated work process.'