DAM--Getting Organized

Boy, you are one busy person!

"For commercial printers looking to integrate a DAM system, there are many factors that should be considered. Most important, though, is to make sure that the product under strong consideration is flexible and customizable," advises Jay Greenwell of North Plains.

"Each commercial printer has its own set of needs and requirements, needs that a single DAM product may not be able to answer right from the box," Greenwell cautions. "It's critical that commercial printers make sure the DAM product is flexible enough to fit into the company's current workflow and will be expandable in the future through the use of open standards. Proprietary technology may not be a good ticket for future DAM expansion at any given site," he adds.