DAM--Getting Organized

When evaluating DAM solutions, choose systems that are based on open standards and a package that allows you to provide custom interfaces, so agrees Brad Giles, COO at Digital Art Exchange (DAX).

"Don't be afraid to ask for help from companies like DAX, which have the breadth of experience necessary for proper integration," Giles states. "DAX has found that the reluctance to fully embrace DAM applications has more to do with confusion among printers and prepress providers about the multiple applications on the market—presently more than 75—their resources for formulating a DAM strategy within their organizations and determining how best to fit a DAM solution into their existing workflows."