DAM--Getting Organized

A DAM solution, Giles continues, is a big picture buy. It requires stepping back, evaluating where this fits in the overall business strategy of any particular commercial printing organization and asking how it integrates into the existing workflow.

"Installing a DAM solution also means letting your staff become digitally oriented and building a mindset before you can move forward," Giles warns. "Improving customer connections is imperative, so DAM providers will get the payback regardless of the learning curve."