Dancing in the Streets with JCDecaux and Boost Mobile

By Denise M. Gustavson

Bored at the bus stop? In December, Boost Mobile, in collaboration with JCDecaux North America, launched a Virtual Reality campaign at a bus shelter in Chicago taking commuters on a trip to a block party in an Unlimited World.

The display within a downtown Chicago transit shelter connected TV to digital to experiential in a unique way. Developed with creative content and media agency Schiefer Chopshop (SCS), Orange County, Calif., the project expanded upon Boost's "We Are Where You At" campaign by enclosing items representing Boost brand ambassadors from TV spots as well as a set of Samsung Gear VR goggles and a Samsung S7 phone.

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Denise M. Gustavson Author's page

Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.