Dancing in the Streets with JCDecaux and Boost Mobile

The agency worked with VR Playhouse in the development of the VR app and customized a VR app for this installation that housed the content on the local device so it would work without internet and would ‘loop’ and to be ‘always on’. The experience flies the viewer through a massive block party filled with athletes, musicians, dancers and artists of all kinds. Viewers can pause the experience at any point and use hotspots to access additional information and videos from their favorite performers.