Daniels Printing--Passing the Torch

"Communicate without limits . . . Our corporate mantra is to deliver that message to our customers and to the industry as a whole," he adds. "Our industry has an obligation to take a leadership position in enabling customers to communicate without limits. If we don't, we will be outmaneuvered and outsold by other, possibly undercapitalized, companies which might convince customers that it's better to deal with them than their printer. Printers, in general, have an obligation to communicate this to their customers to truly win the market battle over who should manage and deliver customers' content. At Daniels Printing, we're in a position to do that."