Darwill Installs Océ ColorStream 3500 Inkjet Printing System

White paper in, full-color product out
The real benefit is for Darwill’s customers. “One of the big things is improving response rates,” said Van Dyke. “Before we could only print a phone number in black. Now, we can put store logos in color and we can produce shorter run campaigns, which helps our customers be more targeted and nimble in their marketing efforts.”