Data-Mail Adds Océ JetStream 2200 for High-volume Personalized Direct Mail

Clients Expect Speed, Color, Quality and ROI

In recent years, Data-Mail has seen increasing demand for variable color in high-volume direct mail. “Today, about 10 percent of our mail has variable color in it. That’s been the biggest growth market we’ve seen in the last two years. Marketers are getting very serious about using variable color to target their messages and increase their ROI,” Mandell said.