Data Management — Niches and Nightmares

Experience is what helps separate Datamatx from the rest of the growing field of data management providers, according to Stephens. “With data playing such an important role in marketing and promotional strategies today, it’s important for a printer to first understand the intricacies of data management, when it comes to helping their customers increase response rates and foster more business,” he says. “It takes manpower to mine data, and knowledge to know how to avoid the costly issues that can arise.”