Data Management — Niches and Nightmares

“The whole industry is changing. We’ve had a convergence of technologies that caused us to have a convergence of industries,” she says. “A printer can’t be just a printer; now you have to be involved in printing, mailing, data management and Web services. We need to offer all of those services because. . .they’re initiating out of the same areas within our customers. These processes don’t happen independent of each other anymore.”