Data Management — Niches and Nightmares

Kahanec does offer a caveat to those data management providers who consider themselves entrenched once they have initially secured a client’s data collection: Your company still needs to prove its worth.

“If you trust somebody with your data, that is a strong relationship,” Kahanec says. “With that said, if we don’t do a good job, (the customer) will take their data and go someplace else. It’s not as easy as moving a print job, but they will do it. Companies like ours have to continually raise the bar.”